Editorial Reviews:
Synopsis
Lucky is your ultimate shopping guide, spotlighting thousands of incredible finds in fashion, beauty, home and more. Each month, the Lucky editors hit the streets to find the best new looks AND the best deal...PLUS incredible Lucky Breaks on the hottest items! If you love to shop, you'll adore Lucky!
Amazon.com Review
hr noshade="true" size="1" class="bucketDivider" / div class="bucket" id="productDescription" div class="content" p clear="all" strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Who Reads iLucky/i?/font/strong br iLucky/i magazine is the only magazine devoted exclusively to shopping and style. A pioneer in the fashion magazine field, it provides women who are passionate about shopping with a broad range of the best styles and products out there--but a tight edit of the pieces that are worth a second look. As the voice of a friend in the know, iLucky/i makes fashion and beauty fun and accessible for everyone, showcasing what to wear and how to wear it. brbr The magazine features gorgeous photography and an endless array of product shots--and every item comes with how-to-get it-right-now information next to its photo (pricing, website, phone number, store location). Readers don’t have to flip to the back of the book to read the fine print on how much something costs--and they can buy it right then and there. It’s all about instant gratification. iLucky/i also shows readers a variety of price points—you’ll see a pair of $300 shoes next to a $30 pair. brbr iLucky/i’s editors offer real-life women advice on how to wear the latest trends in a way that’s flattering and right for their shape and size: they don’t assume one size or trend fits all. It’s all about accessibility, and remembering that fashion is supposed to be fun, not stressful. There’s also advice on how to “shop your own closet”: you don’t need to go out and buy a whole new wardrobe each season—just a few key pieces and styling tricks can turn a summer piece into a fall one. brbr Since iLucky/i’s launch in December 2000, circulation has rocketed from 500,000 to over 1.1 million, proving to be one of the most successful launches in Conde Nast history. br clear="all" br strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"What You Can Expect in Each Issue:/font/strong table align="right" width="400" cellpadding="3"trtdimg border="0" alt="A Month of Outfits" src="http://g-ecx.images-amazon.com/images/G/01/books/a-plus/Lucky-S-08.jpg"/td/tr /table ul libWhat I Want Now!:/b Editors’ monthly picks. libStyle Spy:/b The latest trends, talent, and fashion news libILucky/I How-to: /b Smart finds, figure fixes, styling tips and advice. libShoes of the Month: /b Why we like them, and how to wear them. libBasics: /b An ideal look for right now, from head to toe libMy Foolproof Outfit: /b A real-life woman in a cool job tells us the outfit that she comes back to again and again, and why libHer Way: /b Our cover model’s favorite fashion and beauty picks libFashion Babble: /b Creative Director Andrea Linett’s current cravings. libBeauty Spy: /b New products, great ideas, and easy looks, focusing on making beauty accessible to all readers. libShopping Report: /b Round up of new stores, incredible finds, secret sources around the country and online. libShopping Trip: /b Guides to the best boutiques in cities around the world. Recent spots include Atlanta, Melbourne, Sydney, and Portland, OR. libILucky/I Breaks: /b Exclusive deals, discounts, and giveaways on clothing, accessories, beauty, and home décor from retailers like Saks Fifth Avenue, shopbop.com, Barney’s New York, and Old Navy. /ul Recent feature articles include:ul libMammoth Shoe and Bag Guides: /b twice a year, we show you the best shoe and bag trends, and pages of pages of everyone’s favorite must-have accessories. libUnder $100 Guide: /b A summer’s worth of style, all at can’t-beat pricing. lib30 Days of Outfits: /b How to build a month’s worth of foolproof outfits with just a few key pieces. libSpring and Fall Fashion/b and beauty trends. libStyling tips and trends/b from the runway. libGirls on the Street: /b we go to a different city a few times a year, bring a rack of the season’s clothes and accessories, and ask real women to stop and pull their favorite looks./ul br strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Magazine Layout:/font/strong br Every page of iLucky/i is packed full of gorgeous fashion, beauty and home finds, all shown in an appealing way and with explanations and descriptions of why our editors are loving them. It’s very easy to navigate and friendly, clean design, and not at all off-putting or intimidating. The models look like real people--not scary-thin or scowly. Plus, many of iLucky/i’s editors are photographed for the magazine every month--to show how the items look like on real people, and to help the readers feel a connection with the staff of iLucky/i. brbrcenterClick on any image below to see select pages from iLucky/i:br table cellpadding="10" cellspacing="10" width="75%" tr td width="33%" align=”center” center img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/a-plus/Lucky-S-01.jpg" brsmall i”Evening at its Easiest”/i/small/td td width="33%" align=”center” center img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/a-plus/Lucky-S-02.jpg" brsmall i”Lucky How-To”/ibr/small/td td width="33%" align=”center” center img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/a-plus/Lucky-S-03.jpg" brsmall i”The Season’s Best Looks for Under $100”/i/small/td tr td width="33%" align=”center” center img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/a-plus/Lucky-S-04.jpg" brsmall i”The Season’s Best Looks for Under $100”/i/small/td td width="33%" align=”center” center img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/a-plus/Lucky-S-05.jpg" brsmall i”Metallic Sandals”/i/small/td td width="33%" align=”center” center img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/a-plus/Lucky-S-06.jpg" brsmall i”What I Want Now!”/i/small/td /tr tr td width="33%" align=”center” center img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/a-plus/Lucky-S-07.jpg" brsmall i”My Foolproof Outfit”/i/small/td td width="33%" align=”center” center img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/a-plus/Lucky-S-09.jpg" brsmall i”Beauty Spy: Cherry-Punch Lips”/i/smallbr/td td width="33%" align=”center” center img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/a-plus/Lucky-S-11.jpg" brsmall i”Wish List”/i/small/td /tr /table /center br/br/ strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Contributors:/font/strongbr Kim France, Editor-in-Chief of iLucky/i, was Editor-at-Large at iSpin/i when Conde Nast selected her to develop iLucky/i magazine. Before that, she was a Senior Editor and then Deputy Editor at iNew York/i magazine. France began her impressive career at i7 Days/i and later moved to iSassy/i as a staff writer. She has also covered entertainment for iElle/i and contributed to numerous publications, including iRolling Stone/i, iAllure/i, iThe New York Times Book Review and Magazine/i, iMademoiselle/i, iHarper's Bazaar/i, and iThe Village Voice/i. brbr Andrea Linett, Creative Director of iLucky/i, worked her way up through the fashion department at iSassy/i to become the Fashion and Beauty Editor there. She has also worked as a fashion writer at iHarper’s Bazaar/i and as a freelance stylist. br clear= "all"br strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Past Issues:/font/strongbr table cellpadding="4" border="0" width="95%" cellspacing="4" tr class="tiny" valign="top" align="center" td img border="0" src="http://ecx.images-amazon.com/images/P/B00005NIRG.01.PT01.MXXXXXXX.jpg" /td td img border="0" src="http://ecx.images-amazon.com/images/P/B00005NIRG.01.PT02.MXXXXXXX.jpg" /td td img border="0" src="http://ecx.images-amazon.com/images/P/B00005NIRG.01.PT03.MXXXXXXX.jpg" /td td img border="0" src="http://ecx.images-amazon.com/images/P/B00005NIRG.01.PT04.MXXXXXXX.jpg" /td td img border="0" src="http://ecx.images-amazon.com/images/P/B00005NIRG.01.PT05.MXXXXXXX.jpg" /td td img border="0" src=" http://ecx.images-amazon.com/images/P/B00005NIRG.01.PT06.MXXXXXXX.jpg" /td /tr /table br clear= "all"br strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Comparisons to Other Magazines:/font/strong br iLucky/i takes the intimidation factor out of dressing! It reminds readers in an accessible, down-to-earth voice that fashion is supposed to be fun. Readers can shop each page of iLucky/i and feel confident that the editors have combed the fashion and beauty landscape to come up with the perfect finds--in a variety of price points. br clear= "all"br strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Advertising:/font/strong br The majority of advertisers are fashion and beauty, but categories run the gamut--automotive, consumer electronics, pharmaceutical, entertainment, food beverage, etc. The ratio of edit to ad is roughly 50-50. br clear= "all"br strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Awards:/font/strong br Since its launch, iLucky/i has won a slew of industry awards, including Adweek’s “Startup of the Year” in 2001, and Ad Age’s “Magazine of the Year” in 2003. iLucky/i has also been featured three times each on both Adweek’s “Hot List” and Ad Age’s “A List.” /b /div /div