Type Rules!: The Designer's Guide to Professional Typography

bFrom principle to practice, get it all in the revised edition of the comprehensive introduction to typography./bpiType Rules: The Designer's Guide to Professional Typography, 3rd Edition/i is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions.pThis edition includes:pulliNew information on OpenType, font management utilities, font web sites, and interactive typography.liAn expanded?history of type and an updated glossary of key terms.liExercises throughout to help reinforce the concepts presented in the book.liA wealth of tried-and-true as well as recently developed type tips.liMore in-depth type issues, including scaling logos./ulp"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's iType Rules/i is one of the best. It's a book that will prove its value time and again."br-- Allan Haley, Director of Words and Letters, Monotype Imagingp"iType Rules/i is a must-have book for students and professionals alike. I highly recommend it."br-- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts