Understanding Color: An Introduction for Designers

bMake Sound Color Choices/bpNow in an updated Fourth Edition, iUnderstanding Color/i helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before.pTake your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including:pulliExpanded and revised content in nearly 35% of the book.liCoverage of a broad range of design disciplines.liIdeas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect.liDiscussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another.liInnovative coverage of color marketing issues.liHelpful tips for using color in the working environment.liAn online workbook with valuable exercises that reinforce color concepts./ulpiUnderstanding Color, Fourth Edition/i is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.